Bella Jane Jewellery

Case Study

Bella Jane Jewellery is a British brand that was officially launched in 2012 by Annabel Davies, which is fast becoming a household name. With an increasing worldwide following and recent press coverage in OK!, Daily Mail Online and Closer magazine, Bella Jane Jewellery is now adorning some of the most stylish women and celebrities.

Annabel designs and personally creates each stunning piece here in the UK, using sterling silver and other fine materials. She says “we’re all about affordable luxury. Our aim is to lovingly create beautiful, high quality, collectible charm jewellery that comes delightfully packaged, but that doesn’t break the bank”.

Tektonic Ltd. have designed and built a fully responsive website to showcase Bella Jane’s stunning jewellery collections. A bespoke e-commerce solution has been created to allow fluid online purchases by customers and the website has Tektonic’s back-end Content Management System to enable full website editing, customer discount code set up, gift vouchers, a gift-wrapping service and bespoke payment reports to aid with accountancy.


I have worked with Karen and Tim at Tektonic for over 5 years now. They built the Bella Jane website when the company was founded and we have worked together ever since. They have been brilliant in developing a range of time-saving systems, including a live stock control system. There is nothing that these geniuses can't do! From the outset they have been a dream to work with, always taking time to understand my business and identifying practical commercial solutions. They are efficient, cost-effective and I wouldn't hesitate in recommending their services to anyone.

Annabel Davies
Bella Jane Jewellery